It’s time to say “Whoa!”

Our clean green brand is going down the drain.

We’ve allowed dairy cow numbers to top six million…that’s a tsunami of pee alone.

But we can’t just blame the dairy industry – add the impact of intensified agriculture, industrial pollution, deforestation – along with insensitive development and urban growth in general.

Our dirty rivers are way out of step with what Kiwis want – water that’s swimmable, drinkable and safe for food gathering.

It’s time for a big re-think and action: we say whoa!

It’s time to call a halt to pollution in the name of economic growth – and start investing in environmental protection for all.


Act Now

old and the new